From time to time on Neurosurgery Blog you will see us cross-posting pieces from other places when we believe they really hit the mark on an issue. Today’s post originally appeared in The New England Journal of Medicine on Jan. 19, 2016. In the article, Vivian Lee, MBA, MD, PhD, discusses how transparent online reviews can help build trust with patients and brings to light how important it is for neurosurgeons to manage and maintain a good reputation online. To read the full post, click here.